Everyone knows that prevention is better than cure when it comes to health. However, simply knowing and putting it into practice are two different things. Until now, assessing physical health has relied on expensive, specialized medical equipment. Consequently, cost has become a necessity for effective preventative measures to improve quality of life.<\/p>\n\n\n\n
Care&Co CEO Cho Byeong-woo believed that these expensive, specialized medical devices focused more on treatment than on maintaining health. He set out to develop a solution that would allow people to intuitively monitor and manage their physical condition at home at a reasonable cost. The result was Fisica.<\/p>\n\n\n\n
We need solutions that fit the modern lifestyle.<\/p>\n\n\n\n
Modern people, driven by changing social environments, are increasingly engaged in work and economic activities regardless of time or location. Consequently, new and innovative solutions are needed to conveniently manage everyone’s health. Fisica was born to meet this demand.<\/p>\n\n\n\n
Simply step onto the device, like a scale, and your health status is easily measured. The results are then converted into 3D avatars and graphics for intuitive recognition.<\/p>\n\n\n\n
The device is conveniently installed anywhere, from the gym to the home. Its compact size makes it easy to transport and store. This makes it easy to take care of your health in everyday life. It provides users with preventative health information to help them maintain their health.<\/p>\n\n\n\n
Started a business to provide a solution to check health status<\/p>\n\n\n\n
Of course, he didn’t set out to develop these solutions from the beginning. Throughout his career, CEO Cho has seen numerous cases of turtle neck, diabetic lower limb amputations, and scoliosis. He believes that maintaining a good quality of life begins with prevention, especially for adolescents who are experiencing body imbalances during their growing years.<\/p>\n\n\n\n
However, modern people often overlook health problems in their early stages. This is due to the high cost of testing. By delaying treatment, patients miss the appropriate treatment window, leading to a rushed visit to the hospital in a neglected state. This inevitably leads to significant treatment costs, both time and money.<\/p>\n\n\n\n
Therefore, CEO Cho believed he needed to provide a solution that would allow people to easily and conveniently check and manage their health in their daily lives. The motivation behind starting this business stemmed from his determination to realize this vision.<\/p>\n\n\n\n
Massive research is needed<\/p>\n\n\n\n
Of course, this process wasn’t easy. Understanding your body’s balance and condition without assistance is incredibly difficult. Therefore, Fisica needed to be an innovative engineering solution to help. Just like a scale, simply stepping onto the device allows you to measure your health. Miniaturizing expensive technology previously only available in hospitals required significant research and effort to make it usable at home. This effort led to the development of the first-generation product.<\/p>\n\n\n\n
But it doesn’t stop there. We’re developing a second-generation device that not only miniaturizes for home use but also reduces production costs, and we’re launching the Fisica service in earnest in the first quarter of next year. By actively expanding into domestic and international markets, we aim to become a pioneer in the future of non-face-to-face healthcare.<\/p>\n\n\n\n
CEO Cho emphasized, \u201cWe have brought expensive technology that was previously only available in hospitals into the home,\u201d and added, \u201cGoing forward, we will not stop at simply bringing in technology; we will ensure that it can actually lead to health management.\u201d<\/p>\n\n\n\n
Meanwhile, the Busan Catholic University Startup Incubation Center, which provides comprehensive support for startups, is laying the foundation for growth for both aspiring and established entrepreneurs. To this end, it provides diverse support and contributes annually to discovering outstanding entrepreneurs and revitalizing startups.<\/p>\n\n\n\n